|
by
Harrace
_____________________________
As soon as Steve
Jobs announced Apple's plan to launch the iphone, a couple of
things happened:
1. Apple's share price increased more than 8% within 1 day.
2. The other major cellphone makers, including Sony Erission, LG,
Nokia and Blackberry suffered a 1% to 2% loss in share price
within 1 day.
How can you make money from this iPhone mania?
There have been a lot of discussions in forums and blogs about the
Apple iPhone, with both postivie and negative comments.
Postive comments include it looks cool, integrating features of a
phone, iPod, and internet capabilities.
Negative comments
state that it's expensive - US$499 for 4GB and US$599 for 8GB, it
doesn't support 3G.
The iPhone may look
cool, but why this announcement has raised Apple share price for
close to 10% in one day? I think it boils down to the salesmanship
of Steve Jobs during his speech. He said passionately that the
iPhone combines three products -- a revolutionary mobile phone, a
widescreen iPod with touch controls, and a breakthrough Internet
communications device. I remember him also using terms such as the
software in the iPhone is "5 years in advance" of other
similar software.
Further, with the
unprecedented success of the iPod, which has turned around Apple,
there is a strong emotion that iPhone will be another smashing
hit, bringing the revenues of Apple to the next levels.
I think this will
almost certainly be true. So how can we tap on this iPhone making
money phenomenon?
#1: Buying Apple
shares - Though the share price increase has already been
reflected after the announcement, I expect the share price will go
up for the 2nd round, after the launch of the iPhone.
#2: Though the
iPhone does not support 3G, which is not popular in the US anyway,
it should have good wi-fi capabilities. So more people will be
surfing the Internet on the road using iPhone. This will make the
Internet marketing pie grow much bigger. It's time we prepared for
Internet marketing campaigns targeted for these Internet users.
#3: Write articles
on iPhone, like this one in your site and submit to articles
directories. This will draw more traffic to your site, and in
turn, you can monetize the traffic via Google AdSense, affiliate
programs, as welling as selling your own products or services.
#4: Sell iPhone
accessories - After the launch of the iPods, there are a great
demand for iPods accessories. Similarly, I expect there will be a
great demand for iPhone accessories. As the early bird catches the
worm, it's time to source for the products now.
What about selling
iPhone? If you are already selling cell phones or iPods, adding
iPhone to your inventory is a good idea. However, if not, the
costs of the supply and the frequent change of new models are some
of the concerns you should be able to deal with first.
_______________________________________
About the Author
Harrace is the
Chief Consultant of http://www.eOneNet.com,
the No.1 Asia Internet Marketing company with offices in Malaysia,
Hong Kong and Singapore. He is an Internet marketing coach in
Asia's first and No.1 Internet marketing coaching program (ranked
in top search engines)http://www.InternetMarketingCoaching.com
and an author for the leading Asia Internet marketing blog at http://www.eonenet.com/internet_marketing_blog
|
